Are you still printing your weekly Sunday bulletin? Why not consider making your important news and announcements available electronically as well?! Reach out to those who miss your Sunday service, touch the lives of those following you on Twitter or who are friends of yours on Facebook. Come learn to use cost-saving measures to create and share your news electronically. While the focus of this particular workshop is generally use of Constant Contact, other variations (such as iContact, VerticalResponse, etc) may also be discussed. A tailor-made workshop can also be created to assure we are working with a medium that is viable for you and your congregation.
The particulars of developing an e-Newsletter include:
Branding - working to assure your brand identity is maintained, and your messaging is consistent
Subscription Management - how to encourage new, and manage existing, contacts
Dissemination - discover the most effective ways of sharing your e-Newsletter including timing (when best to send your e-Newsletter and how often), as well as how to share pieces of your news using social media outlets and your very own website!